Natura-Beef and Natura-Veal stand for optimum meat quality from species-appropriate suckler cow husbandry. You can see this for yourself when you buy meat directly from the farmer on the farm. Strict controls guarantee the credibility of these label products vis-a-vis COOP consumers.
Salers is the name of a mahogany-coloured cattle breed (there are also a few black cows) from the Massif Central in France, or more precisely from Auvergne.